WEB Influence of the Political Profile of Candidates with Personal Characteristics
Case of Virginia Reginato in Viña del Mar 2008-2013
Introduction
This article analyzes the influence of the political profile of candidates characterized by personal attributes, exploring the relationship between their characteristics and electoral success. We focus on the case of Virginia Reginato, who was elected mayor of Viña del Mar, Chile, in 2008 and re-elected in 2012.
Findings
Our research found that Reginato's personal characteristics, such as her charisma and ability to connect with voters, played a significant role in her electoral success. She was able to appeal to a wide range of voters, transcending traditional political divides.
Additionally, Reginato's experience as a businesswoman and her prior involvement in local community initiatives gave her credibility and a perceived understanding of the needs of the electorate.
Conclusion
The case of Virginia Reginato highlights the importance of considering the personal characteristics of candidates when analyzing electoral outcomes. Voters are increasingly drawn to candidates who possess qualities such as charisma, authenticity, and a deep understanding of their community's needs. By embracing these attributes, candidates can increase their chances of electoral success and connect with a diverse electorate.
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